Our Story | Bijoux-NYC Direct

Our Story

Welcome to Bijoux-NYC Direct—your connection to the artistry of New York City’s Diamond District. Founded by Anthony Rodrigue, our mission is to give modern shoppers access to heirloom-quality jewelry created by private jewelers in Manhattan who have perfected their craft over three generations. This isn’t mass production—it’s authentic craftsmanship, brought directly to you with honesty and care.

Crafted in the Diamond District

Our pieces are sourced and finished in partnership with a private, family-run atelier on 47th Street. Each diamond is hand-selected for brilliance, each metal is hallmarked for purity, and every design carries the reputation of one of the world’s most respected jewelry hubs. By connecting directly with these jewelers, we ensure quality that is both transparent and timeless.

Direct Means Direct

When we chose our name, every word mattered:

Bijoux means “jewels” in French—a symbol of elegance and craftsmanship.
NYC anchors us in the Diamond District, America’s jewelry capital.
Direct is our promise: your jewelry comes straight from our Diamond District partners to you, without inflated markups or unnecessary middle layers.

You’re buying from a retailer who works hand-in-hand with New York’s jewelers, bringing you the same craftsmanship trusted by collectors and boutiques—now made transparent and accessible online.

Our Values

Expertise: Over 50 years of combined bench experience passed through generations.
Ethics: Conflict-free diamonds, sourced under the Kimberley Process.
Transparency: Clear specifications, honest weights, and certification available on request.
Trust: Secure payments, signature confirmation for higher-value orders, and responsive support.

Our Collections

✨ Diamond tennis bracelets and classics
💍 Engagement and bridal rings
📿 Pendants, necklaces, and layering chains
👂 Earrings from studs to statement drops

Frequently Asked

Where do your diamonds come from?

All stones are chosen in NYC’s Diamond District by our partner jewelers and certified conflict-free.

Are your diamonds and metals ethically sourced?

Yes. We follow responsible sourcing standards, with Kimberley Process certification and hallmark-stamped metals that meet U.S. regulations.

Do you provide certification?

Many pieces include IGI or AGS certificates. Larger stones can be independently certified upon request.

Contact Us

Customer Support (SMS): 409-420-2280
Email: contact@bijouxnycdirect.com
Mailing: 822A Highway 90, Bay St. Louis, MS 39520
Atelier Origin: NYC Diamond District, 47 W 47th Street, New York, NY 10036

Follow Our Journey

Discover gemstone education, behind-the-bench stories, and styling inspiration:
📌 Pinterest
📘 Facebook
🐦 X (Twitter)

“Crafted in the Diamond District. Designed for your legacy.”